Do You Find Your Profit Decreasing To Compete In Selling Thermal Roll?

Many distributors find themselves trapped in a relentless cycle of price competition when selling thermal roll. Most businesses compete to sell their stocks at cheaper prices. When your only selling point is price, the only way to win customers is to keep dropping your prices. Unfortunately, this strategy not only cuts your profit margins but could also affect your long-term business sustainability. So, how can you break free from this cycle and improve your profitability?

Cheap Price Reduces Your Profit

Competing on price can be a losing endeavour. Many distributors source thermal rolls from the same manufacturers, leading to a saturated market where everyone is undercutting one another. When you position yourself as a low-cost provider, you attract only the segment of the market that prioritizes price over utilization. To win, you find yourself in a position where you must continually lower your prices, significantly impacting your profit margins.

But what if there was a way to improve your profits while increasing your market share?

Are You Making the Right Comparison?

When you compare cheap paper with more expensive alternatives, it is important to remember that price alone is not a valid comparison. For instance, just because two rolls share the same grams per square meter (gsm) and outer diameter (OD), it does not mean they offer the same length. Cheaper paper is often thicker, resulting in shorter lengths per roll.

In addition to this, slight differences in OD, even as small as 1mm, can drastically affect the overall length of the paper you’re getting. Our eyes cannot easily detect a 1mm difference, but that difference translates to less paper delivered to your customers. Also, did you know that the standard OD size is reducing? What was once a 80mm OD quoted is now often smaller, further compromising the length of the paper supplied.

Same OD and GSM But Different Length

What If You Can Improve Your Profit Instead?

Many customers are unaware that the same OD and gsm do not guarantee the same length. Another determinant of length that is often overlooked is the micron thickness of the paper. By maximizing the length from the same OD, you can provide more value to your customers. Each business relies on a required length of paper to operate efficiently.

When customers opt for cheaper paper rolls, they may be led to believe they’re saving money, but that is an illusion of saving that can ultimately cost them. For example, if a business uses 100 rolls of shorter lengths, they could potentially lose up to 1100 metres of paper length. This shortage forces them to purchase additional boxes to compensate, ultimately negating any savings from choosing the cheaper option.

Instead of targeting customers only interested in low prices, consider educating them about the utilization per roll. By focusing on customers who value utility and productivity, you can earn their trust and loyalty. Shorter lengths often lead to reduced work efficiency such as more time required to reload the paper, reprinting due to unclear images, printer jamming and overall lesser length. By targeting customers who prioritize utility, you can significantly expand your market share.

It’s no longer just about offering cheaper paper; it’s about providing optimal utilization at a competitive price.

Expand Your Market With Tele-Paper Thermal Roll

At Tele-Paper, we manufacture thinner paper rolls designed to provide longer lengths without compromising quality. By producing standard-grade rolls instead of economy-grade, we ensure our pricing reflects the value of the paper’s length and quality. This approach enables distributors to tap into new markets, enhancing profitability by providing to those who seek both quality and value. This way, you can target both markets that purchase at cheap prices, and those who looks for utility.

Visit Our Thermal Roll Product Page

Are you interested in learning more about our thermal roll features and brands? Visit our product page or click here to explore our range of thermal rolls designed to fit your business needs.

Tele-Paper Export Thermal Roll Globally

We manufacture and export our thermal rolls to customers around the globe in Europe, Asia, Africa, Australia, South America, and North America. By changing your perspective from competing solely on price to emphasizing value and efficiency, you can improve both your profit margins and expand your target market.

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